Networking is a powerful way to build awareness, reputation, and brand. The time invested in developing relationships with fellow business people is an investment in your future. Chosen carefully, an effective networking group can generate business in ways traditional marketing and advertising alone cannot. The.
Networking: Some do it well, others not so effectively. And some aren’t sure what it really means. Harvey Mackay, founder of Mackay Envelope and author of How to Swim With the Sharks Without Being Eaten Alive (1990), understands the importance of an ever-expanding network of.
Effective networking starts with a mind-set. Dr. Ivan Misner, Founder and Chairman of BNI and known as the “Father of Modern Networking”, gives three elements that should be included: The Law of Reciprocity: Not “I scratch your back, you scratch mine”, but “give and you.