Marketing

Aug 29, 2016

Be The Tie-Breaker

Winning against the competition I have the privilege of facilitating a round-table discussion for my local Chamber of Commerce. It’s a great opportunity to participate in a conversation about ways to market better, work smarter, and increase sales. If you are a small business owner,.

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Sep 9, 2014

Market like a Guerrilla!

In 2007, Jan Conrad Levinson released an updated version of his book, Guerrilla Marketing. Originally published in 1983, the book revolutionized the way small businesses approached the issue of finding clients. Levinson drew a stark contrast with the way marketing was traditionally conducted by larger.

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Jun 2, 2014

Improve your sales results by knowing your target!

How well do you know the market you are trying to serve? How do you know which type of customer to target with your message? Do you know their spending habits, their values, where they are, and why they would buy from you? Having accurate.

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Jan 21, 2014

Jumpstart your Marketing….With the Right Plan

Marketing seems to be getting more complicated every day. There are so many options from which you can choose to connect with your prospects: from traditional tactics like newspaper and magazine ads. radio, TV and direct mail, to new media: email marketing, content marketing, pay-per-click,.

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